Building a top-notch product isn’t enough if there’s not enough content around it. Here’s why:
Have you ever had dreams where you lost your voice? You desperately wanted to say something but nothing came out? It feels like you’re talking but the people around you are oblivious of your existence.
That is exactly what it means to live in today’s world without a solid digital footprint! If there’s no content, unfortunately, you don’t exist. Staying relevant with the changing trends of time is the key to survival.
To make sure that you never lose your voice in the real world, SlickFlo is here to craft original and high-quality content for your company.
Why do you need a voice?
We live in an advanced tech-induced age where people know each other by the number of their online followers or for making it to the top of search results. This makes it all the more difficult and equally important to have your voice heard and the only way to do that is through quality content – that doesn’t only stand out but also ranks high.
What does SlickFlo bring to the table?
At SlickFlo, we define perspectives. If you are wondering what that means, we help you sell the notion that you would like your brand to be known for – using content. Your products and services might have a lot more to offer than what your existing or potential customers think. This is the gap that we aim to address using our diverse team of experts.
When is it the right time to produce content?
To answer this question, we need to have a look at the different stages of a buyer’s journey.
Each stage of the buyer’s journey requires the availability of various online resources such as videos, blogs, case studies, etc. What is important to note here is that all these resources are content-oriented and at SlickFlo, we offer services for all of these.
While these resources might help you land a marketing qualified lead or a sales qualified lead, the game isn’t over with the customer signing up for your product. Retaining the customer is the other part of the battle, which can be done by providing them with all the training resources they need to utilize your product or services to their full capacity. This can be done using tutorial videos, user guides, product manuals, knowledgebase articles, and the list goes on.
Introducing SlickFlo
SlickFlo has been founded by industry professionals who have worked closely in the content marketing and technical writing niche for years. After establishing a strong local and international network, we are moving towards creating a global platform to broaden our horizons. Needless to say, we are aware of your pain points when it comes to marketing a product, documenting a software application, or even curating a business proposal.
What do we offer?
At SlickFlo, we focus on meeting your content needs. These needs may revolve around content marketing and technical writing services. In the grand scheme of things, creating a product or launching an idea is not enough. You need to have related content along with verifiable resources to support that content.
Types of content
We offer different types of content for our clients. The content areas that we cover are:
- Product requirement documents
- Product documentation (user guide, installation guide, API guide, etc.)
- Educational courses
- Knowledge base articles
- Business proposal writing
- Infographics
- Newsletters
- Blogs
- Customer case studies
- Web content
Product requirement document
A product requirement document aka a PRD is a must-have to trigger the start of the software development lifecycle. It involves providing short and concise details of the proposed product feature along with the essential information regarding the priority of the feature, target release, and possible impact, so everyone in the team is on the same page.
Product documentation
As they say, “Your product is only as good as its user”. You wouldn’t want your product users to be at a stage where they use your product in a limited capacity just because of their lack of knowledge of the product. In the world today, having product documentation covering each stage of the product usage from installation to using features and integrating it with third-party applications, is mandatory. Our team of experts is well versed in different documentation methodologies depending upon your use case.
Educational courses
An educational course is a guide that contains several informational articles regarding a company and its products. Over the past couple of decades and especially in recent years, there has been an increase in online learning. People search for products online, buy them online, and learn how to use these products online. It has given way to multiple tutorial videos and how-to guides. This is why you need exquisite content for your website and coincidentally we happen to specialize in that.
Knowledge base articles
A knowledge base acts as a tour guide for customers looking for quick solutions. It also takes a huge load off the support team, spending their valuable time addressing some very basic customer queries that could otherwise be answered using a short KB article. Invest in your content-based support help center today and help your customers find answers quickly rather than being blocked till one of the support agents gets back to them.
Business proposal
A business proposal is a document meant to sell your product/s to a specific client. For example, an architectural agency wants to provide services to a construction company. Now, it is a well-known fact that architects are excellent at communicating via designs and shapes, not so much with words. Especially if the words need to qualify as original, high-quality, formal, and keyword-specified business jargon. This is where we come in to make sure that you look as symmetrical as your designs on paper as well.
Infographics
Infographics are a great way to present information as it contains visual aids like charts, graphs, and diagrams. Images and pictures enhance an otherwise dull experience of reading an entire wall of text to get a quick summary. It is better to show the statistics than to write about them.
Newsletters
A newsletter is a report giving coverage of the events that took place within your organization. The common recipients of a newsletter are employees, stakeholders, subscribers, and customers. This way organizations keep in touch with their members and prospects.
Blogs
A blog is a web page that is regularly updated as per the newest topics and trends. It acts as a conversation between the reader and the writer, much like the one we’re having with you right now. This makes it a self-aware blog and yes, we write those too. Blogs are a great way to share updates about your company, product, and services with your followers. They can turn out to be gold if your end goal is lead generation or even SEO optimization.
Customer case studies
One of the best ways to market a product is by word of mouth. People love talking about themselves and the things that make them who they are. It can be a fragrance from your favorite perfume brand and has become a part of your style statement, a place to eat tacos, the best place to buy handmade jewelry, and whatnot. Word travels fast and holds significant value. This is where customer case studies come in. To document everything that your customers are saying about your product and use it as a reference is a great way to engage more audience. Put those words into writing and be descriptive about how you make it happen. Let us help you create sophisticated and comprehensive customer case studies and capitalize on a great customer experience.
Web content
Web content today is not limited to adding blurbs about your company’s offerings on a couple of HTML pages. It’s an ongoing process. To have a strong digital presence, it is important to start building an extensive content writing strategy. It starts with blogs, informational articles, social media posts like Facebook and Twitter, scripts for podcasts, and so on. You can decide on creating your content strategy now and get on with it.
We’re here to help you out every step of the way in making your digital presence known and recognized.
End word
To wind up this discussion, digital content marketing is the present and the future of all business industries. We have already started working towards our digital presence, it’s time for you to hitch a ride as well.
We would be happy to answer your queries and learn about your pain points. Drop us a line at slickflo.co@gmail.com.